Bitcentral Adds New General Manager to Head International Oasis Media Marketplace™ Sales

IRVINE, CALIF. – MAR. 11, 2009 – Bitcentral, Inc., a leading provider of news production, archiving and distribution solutions to television stations, announced today that Alex Keighley has joined the company as the General Manager for Europe, the Middle East and Africa (EMEA).

Keighley has nearly 20 years of management and sales experience with media owners and news agencies in Europe. He will report to Bitcentral’s Vice President of Sales, Charlie Grisham, and his duties include leading the international business development effort for Oasis, Bitcentral’s file sharing and video archiving system. Keighley will also be responsible for growing the company’s presence on a global level.

“The recent launch of our Oasis Media Marketplace has created the perfect opportunity for our company to expand beyond North America,” Grisham said. “The need for seamless operations in today’s digital newsrooms are crucial to stations everywhere, and Bitcentral’s current association with world-leading broadcast companies in the United States have prepared us to meet the needs of the EMEA market – Mr. Keighley has the knowledge and ability to help Bitcentral reach its international sales goals,” he added.

Keighley graduated with honors from The Robert Gordon University in Aberdeen with a Bachelor of Arts in Business. During the span of his 20-year career, he has held senior management roles at the Associated Press, including Regional EMEA Director, and Director of EMEA Sales, where he successfully shifted AP’s commercial efforts away from traditional print media towards digital and video. He also launched AP Headline, a newswire designed for the 24-hour needs of digital and broadcast newsrooms, in addition to an Arabic language service. Keighley’s media sales history also includes leadership roles at Reuters, and various European newspapers, including the Times and London’s Evening Standard.

“Bitcentral’s reputation as a leading digital newsroom solution provider is well-known in the United States, and I plan to increase that awareness to global target markets,” Keighley said. “As the EMEA General Manager, I’m looking forward to introducing the value and revenue-inducing power of the Oasis Media Marketplace to a variety of new international clients.”

Alex Keighley’s sales office will be based in London, and he may be reached by callling +44 7766 685501or e-mailing akeighley@bitcentral.com. Attendees of the 2009 NAB Show from April 20-23 in Las Vegas, Nevada are invited to make appointments to meet with Keighley at Booth # SU 913.

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