Bitcentral’s EMEA General Manager Appointed Vice President of Sales

Alex Keighley’s sales management position extends to domestic broadcast news markets

IRVINE, Calif. – Aug. 11, 2009 – Bitcentral, Inc., a leading provider of news production, archiving and distribution solutions to television stations, announced today that their current EMEA General Manager, Alex Keighley, has been appointed to take on an additional leadership role as the company’s Vice President of US Sales.

Keighley’s duties will include the ongoing stateside deployment of Bitcentral’s Precis and Oasis newsroom solutions, in addition to the continued development of the Oasis Media Marketplace, an innovative news sharing and revenue generation product that received the Broadcast Engineering Pick Hit Award earlier this year.

Under the direction of CEO Fred Fourcher, Keighley will also manage the company’s key domestic and international accounts. “Alex has 20 years of management and sales experience handling news agencies and media owners in Europe, and his talents have already been a tremendous asset to Bitcentral in helping to grow its presence on a global level,” said Fourcher. “His commitment to meeting our company’s sales goals will have a profound effect on our ability to continue reaching critical broadcast markets in the US,” he added.

Keighley graduated with honors from The Robert Gordon University in Aberdeen with a Bachelor of Arts in Business. During the span of his 20-year career, he has held senior management roles at the Associated Press, including Regional EMEA Director, and Director of EMEA Sales, where he successfully shifted AP’s commercial efforts away from traditional print media towards digital and video. He also launched AP Headline, a newswire designed for the 24-hour needs of digital and broadcast newsrooms, in addition to an Arabic language service. Keighley’s media sales history also includes leadership roles at Reuters, and various European newspapers, including the Times and London’s Evening Standard. He joined Bitcentral as the EMEA General Manager in February.

“Since joining Bitcentral earlier this year, I have been fortunate to work with a dedicated team of individuals who have made great progress in securing major installations of the Oasis and Precis products,” Keighley said. “I’m looking forward to leading sales efforts in the US and abroad while solidifying Bitcentral’s reputation as a leading digital newsroom solution provider.”

Alex Keighley may be reached in the US at 949 417 4149, in London at: +44 7766 685501 

or by e-mailing akeighley@bitcentral.com. Attendees of IBC 2009 at RAI Centre in Amsterdam are invited to make appointments to meet with Keighley from September 10th through the 15th.

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