Broadcast News Operations Increasingly Choose Company’s Unique Digital Production and Distribution to Maximize Newsroom Efficiencies and Content Reach
NEWPORT BEACH – March 17, 2010 – Bitcentral, dedicated to providing world-class open news delivery systems, has hired award-winning multimedia and technology public relations firm, Bob Gold & Associates, to undertake a new strategic communications program that will powerfully engage the local broadcast news community.
“Today, broadcasters’ number one mandate is to gain greater operational efficiencies and maximize their existing news resources while improving the quality, depth and accessibility of top stories – all of which is easily accomplished using our non-proprietary solutions,” said Fred Fourcher, Bitcentral’s President and CEO. “We are counting on Bob Gold & Associates to generate greater industry dialogue and help us elevate our message to key decision makers within broadcasting.”
Deeply-rooted in the telecommunications sector, Bob Gold & Associates maintains close, personal relationships with media and executives across television network programming and operations communities. The agency excels at packaging and positioning client communications to effectively engage and motivate target audiences.
“Bitcentral is an exciting company that has enjoyed unprecedented growth over the last year in a predominantly stagnant broadcast market. Across the industry, from top ownership groups like NBC and Raycom Media to local independent stations, broadcasters are using Bitcentral’s powerful and easy-to-use solutions in their newsrooms to enable more efficient, IP-based news delivery. They have a compelling story that will truly resonate with everyone striving to support the demands of the continuous news desk,” said Todd Franke, Vice President of Bob Gold & Associates.
Bitcentral’s Oasis™ is the ultimate platform for sharing news. Oasis allows journalists and producers to easily access and reuse archived raw or finished news video from their own newsroom or from partner stations. New content can then be archived and shared collaboratively in a ubiquitous media environment. News editors can seamlessly pull and distribute stories from the newsroom or in the field, and direct content to appear across any multimedia platform.
Improving internal newsroom workflows, Bitcentral’s Precis™ is the most efficient, open news production system available to editors today. This non-proprietary solution works with most other systems to streamline production processes and provide a simplified, “no barriers” workflow. Using this efficient platform, professionals can seamlessly create and package content for immediate distribution via the TV, web or mobile applications.