Bitcentral Challenges Newsrooms to Achieve New Levels of Collaboration and Productivity at NAB

Industry Thought Leader Shelly Palmer Joins Bitcentral CEO Fred Fourcher to Expound on Why Everything We Know About the Business of Television is Going to Change

LAS VEGAS – April 1, 2010 – Bitcentraldedicated to providing open news delivery systems, promises to challenge NAB participants to lively and thought provoking insight into industry trends with three highly anticipated talks led by Bitcentral CEO Fred Fourcher and industry thought leader, pundit and one of this year’s Emmy Award nominees, Shelly Palmer, in Bitcentral’s South Upper Hall booth #SU2312.

On Tuesday, April 13 at 11:00 am, 2:00 pm and 4:00 pm, Fourcher will challenge the author and host ofMediaBytes and “Digital Life with Shelly Palmer” in a lively discussion about the future of locally-produced broadcast content and news, and the biggest trends affecting broadcast technology, media and distribution at the Bitcentral booth. Themed, Why Everything We Know about the Business of Television is Going to Change, the two industry leaders should significantly challenge NAB attendee precepts about the business.

The company will unveil the next evolution of their popular broadcast news content management system,Oasis™, and share some major announcements during NAB. The new Oasis platform will make its public debut showing broadcasters how to increase the value of their news assets within a national, virtual newsroom environment.

“NAB provides the ideal forum to explore our vision for the best strategies, technologies and practices to improve news content delivery and consumption,” said Bitcentral’s CEO, Fred Fourcher. “I’m especially excited to be sharing the floor, not once, but three times with my friend Shelly Palmer who is among this country’s most dynamic speakers and industry thought leaders.”

Bitcentral will also provide live demonstrations and real world case studies showing how America’s most progressive newsrooms are using their Oasis and Precis™ systems to streamline digital workflow processes for maximum operational efficiencies.

Already the ultimate platform for sharing news, Oasis is getting a makeover to further empower editors to produce the most comprehensive, content-rich stories from either the newsroom or in the field.Bitcentral’s new Oasis 3 is the premier solution for maximizing broadcasters’ return on their production investment by extending the life and value of video news assets across station group properties.

Precis 4, the latest generation of Bitcentral’s open-architecture news production system, will be at the booth demonstrating supporting seamless creation and packaging of content for immediate distribution via the TV, web or mobile applications. Precis integrates easily with existing newsroom computer systems, non-linear editors, storage devices and video codecs to simplify production processes for uncomplicated, “no barriers” content workflow.

About Shelly Palmer

Shelly Palmer is the host of “Digital Life with Shelly Palmer,” a weekly half-hour television show about living and working in a digital world which can be seen on WNBC-TV’s NY Nonstop Tuesdays at 10p Eastern and online, and the host of “MediaBytes,” a daily news show that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and the President of the National Academy of Television Arts & Sciences, NY (the organization that bestows the coveted Emmy® Awards).

Palmer invented the underlying interactive technology for Enhanced Television (Who Wants to Be a Millionaire, Monday Night Football). A prolific composer, Palmer was the recipient of the American Society of Composers, Authors and Publishers (ASCAP’s) Annual Film and Television Music Awards. Palmer’s music credits include the theme songs for Live with Regis & Kelly, Rivera Live and MSNBC as well as the digital debut of the “real” cat singing the classic “Meow, Meow, Meow, Meow.” A weekly columnist for the Jack Myers Media Business Report, The Huffington Post and a technology commentator for CNN.com, Palmer is also the author of Television Disrupted: The Transition from Network to Networked TV 2nd Edition, the seminal book about the technological, economic, and sociological forces that are changing everything and Get Digital: Reinventing Yourself and Your Career for the 21st Century Economy. For more information, visit shellypalmer.com.

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