Bitcentral Unveils Broadcast News Workflow Innovations at NAB 2011

Exciting New Integration with Popular Newsroom Software; Browser-Based Editing and Archiving Plus Media Encoder Application Among New Products

NEWPORT BEACH, CA – MARCH 22, 2011 – Bitcentral, which is continuing to transform the way that broadcasters gather and share news, will demonstrate improvements to newsroom workflows at the National Association of Broadcasters annual meeting in Las Vegas, April 11-14.

The new products and features are designed to help professionals tell stories better and will include a browser-based editing system that enables newsrooms to collaborate and edit stories while being ingested from anywhere in the field, at anytime. New functional capabilities include improved logging and viewing by every user in the newsroom, the flexibility to easily version and publish to broadcast, Web, mobile and other connected devices; and the ability to work with existing multiplatform partners.

Visitors to booth SU1917 will find an example station website and iPad app that demonstrates the promise of a truly story-based multiplatform publishing workflow. Like all Bitcentral products, the browser-based editor supports integration with the most popular broadcast video formats and newsroom editing systems. This new editing system will be available for order at the NAB show.

Also debuting is an encoder application with instant replay that provides improved efficiencies for users of Bitcentral’s top industry end-to-end workflow solution, Precis™. The new encoder cuts the encode-to-playout delay to seconds. That means, during ongoing breaking news stories, video can be quickly turned around for air.

Also, Bitcentral has again broadened its integration portfolio. The most recent integration is with Adobe Premiere Pro which will be on display in Las Vegas.

In addition to these new products, Bitcentral will also demonstrate enhancements to its Oasis™ content management and archiving solution. Rights management and search facilities have been improved, and Bitcentral has introduced the ability to limit content duplicates that may clutter up station archives.

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