NEWPORT BEACH, CA – July 19, 2013 – Bitcentral, dedicated to open news delivery and the success of its partners, announced today that Sacramento, CA station KCRA went live, at 10am this morning, on Bitcentral’s Precis™ News Production / Playout and Oasis™ Asset Management / Archive solution. KCRA is a member of Hearst Television and the NBC affiliate in Sacramento, CA.
Bitcentral’s Precis is the most efficient, production system available to news professionals today. Precis brings four channels of playout and unprecedented MOS workflow integration and efficiency to newsrooms. Precis integrates with best-of-breed solutions to meet simultaneous production needs for broadcast, online and mobile with the scalability to meet the ever-growing number of delivery platforms.
Precis customers have flexibility to choose from world-class technology brands, such as Adobe’s Premiere® Pro for full craft editing or Bitcentral’s browser editor Create, which allows newsrooms to do more with the resources they have. Associated Press’ ENPS and Avid’s iNews are tightly integrated allowing for choice among the most popular newsroom computer systems.
Oasis’ sophisticated Asset Management will allow KCRA to automatically archive and share seamlessly and it will grow with their needs. Oasis shares over 6 million news stories annually with that number steadily increasing each year. The flexibility of Oasis has allowed the launch of a new weekly TV news show utilizing shared content and substantially improved the quality of unique content delivered to local markets. Oasis will empower everyone at KCRA to access, share and move stories over existing bandwidth without traditional time-consuming and expensive linear feeds.
Their new workflow goes beyond the newsroom and extends content creation out into the field. KCRA Journalists can see and use all of the station’s content from wherever they are and remotely contribute their packages back to the station.
We’re excited to partner with KCRA and would like to say congratulations and thank you to the staff for their partnership during the implementation project!