WTMJ Goes Live with Upgrade to CORE:news™

NEWPORT BEACH, CA – July 25th, 2013 – Bitcentral, dedicated to open news delivery and the success of its partners, announced today that Milwaukee, WI station WTMJ went live on CORE:news – a complete production, media management, media sharing and media archiving solution. WTMJ is a member of Journal Broadcast Group and the NBC affiliate in Milwaukee, WI.

CORE:news is a modular production tool that combines content capture, editing, play out, publishing, collaboration and asset management into one complete system that empowers newsrooms to achieve more and reach further with their daily news programming.

WTMJ’s upgrade to CORE gives them a complete News Production tool to “Collaborate” on project-based production including immediate logging and editing access to live and file-based sources, “Originate” unique content with a concise field-based workflow with finished and raw content acquisition via browser or iOS/Android mobile devices, “Reach” further with multi-platform publishing, and “Extend” their capabilities with raw media workflows that provide access to previously hidden and underutilized assets.

In terms of value, it is no longer a question of “what platform does WTMJ publish to first?” Now, everyone in the Journal Broadcast Group on Bitcentral has access to the same sources no matter the file type (video, audio, images, documents), everyone can participate in the process, everyone can prep content for air and publish everywhere all at the same time.

We’re excited to partner with WTMJ and would like to say congratulations to their staff and say thank you for their partnership during the implementation project!

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