Michael Petersen Joins Bitcentral as Vice President of Product Management

Plans to focus on strategic future-facing solutions for all forms of media production

NEWPORT BEACH, CA – January 14, 2015 – Bitcentral, a leading provider of tools for media content creation, management, and distribution, announced that Michael Petersen has been appointed to Vice President of Product Management.

In his new role, Petersen is responsible for Bitcentral’s current and future product lines, including the flagship CORE:news newsroom workflow. The result of integrating Bitcentral newsroom modules, CORE:news provides a single unified, secure, user-friendly Web-based production environment designed to boost collaboration, sharing, and productivity.

“I’m very excited to join Bitcentral.” Petersen said, “They are an established company that has proven its abilities to deliver in what I feel is the most demanding of media & entertainment verticals, broadcast. I see a loyal customer base that keeps growing, well thought out solutions and impressive customer support that proactively monitors their onsite solutions. Already great products and great support, it’s the perfect foundation for innovation.”

“I feel like a kid in a candy store. The hardest aspects of software engineering practice that produce quality, reliability, and support have already been burned into Bitcentral’s broadcast solutions. I am really excited to be here, now the fun can really begin.”

Petersen, who officially assumed his new post in mid-November 2014, brings over 20 years of experience as a technology entrepreneur and senior software engineer with a proven track record developing and marketing innovative media & entertainment technology solutions, including rich media content management and process automation solutions.

Prior to joining Bitcentral, Petersen was President of his own technology company, TechPath, which offered services encompassing custom application development, enterprise Web/mobility, media process automation and media & entertainment technology consulting. During this time, from March 2007 to August 2014, Petersen managed large-scale technology deployments for such major media companies as NBC Universal, CBS, Warner Bros, Technicolor, MTV Networks, TMZ and Microsoft.

Prior to forming TechPath, Petersen worked as a Senior Technology Specialist for Microsoft, from September 2004 to November 2007, where he was integrally involved in supporting Microsoft’s enterprise servers targeted at marquee Telecommunications and Media & Entertainment accounts. He moved to this position after serving as a senior consultant to Microsoft, from May 1999 to September 2004, where he was deployed to work on customer sites as an enterprise strategy consultant, lead architect and lead custom software developer.

Petersen is based at the company’s Newport Beach, CA headquarters and reports directly to Bitcentral CEO Fred Fourcher.

“We’re delighted that Michael has joined our management team,” said Fourcher. “Michael’s the right person at the right time because he brings extensive media & entertainment software expertise with an insightful understanding of the unique challenges and trends driving today’s content creation and distribution industry.”

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