Published in PRODU here
Here Héctor Sánchez, director for Bitcentral Latin America, mentioned that his main task during 2019 has been “to introduce our solutions in the region and help our growing number of customers that are looking for a more efficient way to produce and distribute their content.”
Image – Produ .com / Noticias
Hector added that “all of Bitcentral products focus on efficiency, both in acquisition cost and implementation. Core News and Central Control workflows are optimized for the most efficient operation available. Now, our most recent innovation is FUEL, it allows our clients to create customized digital linear channels from VOD assets without requiring them to generate continuity lists to manage digital transmissions.”
With an eye on 2020, Sánchez believes that “The video audience is moving to alternative platforms, but the expectation of entertaining and attractive content is the same, or even greater. Today there are many options for viewers and each of us must work together to ensure that we are creating the best possible content and distributing it in a way that is easy to consume.” When reviewing 2019, the executive takes into account the master control and automation project at TTT Limited in Trinidad & Tobago.
“This project replaced a traditional master control structure with a Channel in a Box configuration of our Central Control solution. It was implemented on time and with an excellent user experience ”
About Bitcentral, Inc. Founded in 2000, Bitcentral is a software company that provides efficient media workflows and customized solutions to maximize the value of video content. Our Core News™ solution is the No. 1 news production platform in the U.S. reaching millions every day; Central Control™ provides a flexible toolset for master control operation with modules to execute all the processes that converge into playout; while FUEL™, our most innovative and industry-changing Linear on Demand™ streaming solution, is creating an easy path to new digital revenue. More than 1,000 broadcast operations worldwide rely on Bitcentral’s news production and master control automation software and with FUEL™, they’ll now be able to target and deliver personalized content across digital platforms (OTT, web, apps, mobile devices), social media and syndication. Bitcentral is based in Newport Beach, California, and its Latin America headquarters is in Mexico City. Schedule a demo today with a Bitcentral expert to see how FUEL can create an easy path to new digital revenue while elevating workflow efficiencies and maximizing the value of media.