DRIVE 2022:

THE FUTURE OF STORYTELLINGInteractive Virtual Conference | March 1-2, 2022

Learn, interact and meet with fellow storytellers

If you are in broadcast, streaming, or media today, you are a storyteller, and you know how quickly the industry is changing. DRIVE 2022: The Future of Storytelling is an interactive 2-day virtual event that connects like-minded individuals in the broadcasting, publishing or media space to learn, interact and meet. This isn’t some “boring, eat lunch while you watch a webinar” virtual event. This is a “get out of your silo so you can be a better storyteller and drive the future of our industry” type of event. If that sounds like a good use of your time, register today! It’s a free event, but space is limited, and seats fill up quickly.


Day 1

Tuesday, March 1
9:00 AM PST

Welcome to DRIVE 2022: The Future of Storytelling

Kathy Haley, Publisher of TVNewsCheck
Steve Petilli, CEO, Bitcentral

Kathy Haley and Steve Petilli will discuss the goals of DRIVE 2022 and introduce the broadcast and media industry leaders who will share their experiences and strategies to solve industry challenges.

9:20 AM PST

Cloud Playout: The Migration of Linear Playout To The Cloud

David Thompson, Chief Product Officer, Veset
Sam Peterson, Chief Operating Officer, Bitcentral

David Thompson and Sam Peterson will discuss why cloud playout is essential to the survival of linear television as a form of content distribution.

10:15 AM PST

Client Spotlight: Entravision and Centralized Master Control Operations

Sonny Cavazos, EVP Director of Technology, Entravision Communications
John King, VP of Engineering, Bitcentral

Sonny Cavazos and John King will discuss the challenges in centralizing a master control operation as well as the advantages of having one.

11:00 AM PST

Panel Discussion: The Value of Syndicating Local News to News Aggregators

Scott Ehrlich, Senior Vice President, Growth Networks & Content, Sinclair Broadcast Group, Greg Morrow, GM of Streaming Media Group, Bitcentral

The panel will examine the growing opportunity for local news stations to distribute their content to various news aggregators and share in their revenue.

12:00 PM PST

DRIVE 2022: First Day Wrap Up

Fred Fourcher, Founder & Board Chair, Bitcentral

Fred Fourcher will share his thoughts about the event and the future of the industry.

Day 2

Wednesday, March 2
9:00 AM PST

Day 2 of DRIVE 2022: Welcome Comments

Kathy Haley, Publisher of TVNewsCheck
Greg Morrow, GM, Streaming Media Group and Dan Goikhman, Sr. Director of Strategy & Bizdev, Bitcentral

Kathy Haley will discuss Bitcentral's recent acquisition of and what the combined platform with offer to publishers and broadcasters.

9:20 AM PST

How to Distribute and Monetize Your Video in Today’s Connected World

Evan Krauss , Global SVP, Buyer Development Index Exchange
Scott Alexander, Sr. Director of Revenue Operations, Bitcentral

Multi-point distribution is a winning strategy that allows publishers to maximize value and control user experience with their closest audiences (owned channels), expand and monetize audiences via partnership (FAST), and expand their brand footprint and relevancy through social platforms.

10:15 AM PST

Client Spotlight: KSL 5 TV – Live Streaming of Hyper-local Sports

Ryan Wood Director of Television Engineering, KSL TV
David Hemingway, Sr. Product Manager, Bitcentral

Ryan Wood and David Hemingway will discuss how KSL TV packages and monetizes their local sports/games while creating a workflow that allows for ease in scalability.

11:00 AM PST

Client Spotlight: Restflix - Revolutionary Streaming Service to Harness the Power of Sleep

Kevin Hillman, CEO & Founder, Restflix, Dan Goikhman,
Sr. Director of Strategy & Bizdev, Bitcentral

Kevin Hillman and Dan Goikhman will discuss how Restflix is bringing this exciting content to OTT experiences, reaching audiences across many platforms using


Join us for the live event March 1 and 2, 2022. Register today. Seats are filling up quickly.