Company continues to build strong leadership team for FUEL, digital streaming and monetization solution
NEWPORT BEACH, Calif. (Sept. 18, 2019) – Bitcentral, Inc., (www.bitcentral.com) a well-known provider of efficient media workflows in the U.S. and Latin America, welcomes Josh Lefkowitz as FUEL’s Sr. Director of Sales, where he will focus on accounts both regionally and nationally.
“We are incredibly excited to have Josh on board with us to drive FUEL’s sales efforts to new heights,” said Evan Rullman, Vice President of Sales, FUEL, non-broadcast. “Between his impressive background working in the media capital of the world and successful track record in driving sales strategies, we believe Josh will be yet another valuable asset to join Bitcentral and the FUEL team.”
For the last 15 years, Josh has been a pioneer and evangelist in the media tech space, developing the foundation for early-stage company products and platforms. He has worked with large publishers like Leaf Group to lead national digital ad campaigns, oversee SaaS Platforms with Resonate and most recently, Varick as the SVP where he led a team focused on advanced analytics, programmatic platform technology and strategic consulting. Josh’s instinctual ability to read a room, understand client objectives, overcome obstacles and present only what is relevant to a prospect is invaluable and will help solidify FUEL as the best option for streamers and audience owners alike.