A post By TVNewsCheck. Published here By Mark K. Miller
Bitcentral Inc., a provider of efficient media workflows in the U.S. and Latin America, has hired Greg Morrow as VP of business development. He will primarily focus on structuring strategic deals, partnerships and alliances to grow Bitcentral’s Fuel digital platform.
Fuel is a production, cloud streaming and video monetization solution that launched in August 2018 and now is being deployed in multiple markets.
“We are delighted to have Greg on board in leading our business development efforts,” said Camille Jayne, president of Bitcentral. “Greg comes well equipped for the job with his diverse background overseeing digital video, audience generation as applied to digital content, branded entertainment, as well as leading sales and ad sales teams to enhance digital revenues. We look forward to having Greg apply his proven success in managing partnerships, and to helping Bitcentral expand Fuel’s digital platform and technical capabilities.”
Morrow brings more than 20 years of expertise to his new role at Bitcentral. Prior to joining Bitcentral Morrow worked with Nexstar Digital, where he led strategic partnerships and sales strategy for the platform group. Throughout his career, Morrow has operated in a wide array of roles, from general manager of Yahoo! Music International, to COO of Ranker Inc.
Morrow earned a bachelor’s degree in mechanical engineering at the University of California, Santa Barbara.