FUEL turns online content into a gold mine
Newport Beach, Calif. (August 15, 2018) – Bitcentral, Inc., the leading provider of news production workflow solutions that maximize the value of media, today announced the launch of FUEL, Bitcentral’s simple-to-deploy digital platform that powers personalized Linear on Demand™ (LOD™) streaming channels in a cloud-based solution. FUEL is an industry-changing technology providing an easy path to generating new revenue from viewers on any device.
To supplement the decreasing revenues from traditional TV as viewers increasingly access content via digital platforms, broadcasters have been searching for a better way to increase revenue from online video platforms. FUEL is the solution with one, end-to-end digital content workflow solution that enables broadcasters an easy way to greatly increase monetization of digital content.
“Developed from scratch, FUEL provides the first online viewing experience as engaging as TV, made possible with FUEL’s dynamically streaming and personalized content,” said Fred Fourcher, founder/CEO and lead advisor on FUEL. Importantly, FUEL’s underlying platform allows broadcasters the ability to insert ads when viewers access their video content through Facebook, Google, OTT, websites, apps, mobile devices, etc. “FUEL’s seamless viewing experience of relevant content greatly increases the number of viewers, repeat viewers, viewing duration, and ultimately revenue for our customers from increased advertising,” added Fourcher.
Bitcentral will launch FUEL with a variety of forward-thinking U.S. TV broadcast customers across diverse geographic regions with unique use cases. These will include an individual television station; a broadcast entity with multi-media interests; a station part of a small media group; as well as a large metropolitan television news leader. Each launch market will take advantage of various capabilities of FUEL: dynamic streaming of VOD assets; Non-Stop News™ distribution of live and recorded newscasts; seamless integration between VOD and studio production; and FUEL’s Linear on Demand stream with programmatic advertising into their existing platforms.
“We are most excited about the Linear on Demand streaming format and the dynamic, personalized viewing experience that keep viewers engaged and watching longer,” exclaimed David Hemingway, Sr. Product Manager, New Ventures. “Plus, the streams are monetized via local ads or programmatic exchange with server-side insertion to prevent ad blocking,” added Hemingway. FUEL’s all in one, efficient end-to-end digital content workflow includes ingest tools with metadata capture, sub-clipping, speech-to-text for metadata enhancement, captioning and faster editing plus graphics tools to add lower thirds and automated transitional elements. The Non-Stop News feature, an automated live pass-through and recording/VOD of newscasts, provides an easy to implement workflow generating online revenue from existing content.
Bitcentral’s deep understanding of efficient news production workflows makes it the market share leader in the U.S., claiming almost half of the U.S. market. Working with Bitcentral gives customers Peace of Mind from project inception all the way through on-site implementation, training and continued support from Account Relationship Managers. Customers are also supported by technical experts in the customer support center in Southern California, who answer the phones 365 days a year, 24×7 – consistently receiving the highest customer satisfaction monthly rating in the industry at 97-100%.
About Bitcentral, Inc.: Founded in 2000, Bitcentral is a software company that provides efficient media workflows and customized solutions to maximize the value of video content. Our Core News™ solution is the No. 1 news production platform in the U.S. reaching millions every day; Central Control™ provides a flexible toolset for master control operation with modules to execute all the processes that converge into playout; while FUEL™, our most innovative and industry-changing Linear on Demand™ streaming solution, is creating an easy path to new digital revenue. More than 1,000 broadcast operations worldwide rely on Bitcentral’s news production and master control automation software and with FUEL™, they’ll now be able to target and deliver personalized content across digital platforms (OTT, web, apps, mobile devices), social media and syndication. Bitcentral is based in Newport Beach, CA, and its Latin America headquarters is in Mexico City.