A Programmatic Partnership for Elder American-Targeted Saltbox TV – RBR

Aug 16 2022

Read on RBR.com here.

A broadcast technology company known for its media workflows has inked an agreement that sees it team up with a content studio and online platform dedicated to “older adults.” It’s a move that expands Saltbox TV’s audience reach and, more importantly, is designed to enable monetization through programmatic advertising.

Read the full article on  RBR.com/Bitcentral

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