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By TVN Staff | January 25, 2022 | 10:17 a.m. ET.
Bitcentral Inc., the provider of media workflows for broadcast and digital video, has purchased direct-to-consumer video publishing solution maker Powr.tv. The Powr.tv end-to-end platform allows media networks and content owners to rapidly deploy OTT and mobile applications, broaden their reach to new audiences and increase their revenue.
Since its inception in 2016, Powr.tv’s OTT publishing platform has grown to more than 10 million cumulative installs worldwide and boasts a portfolio of over 200 apps that let customers increase audience reach across major app stores, including Apple, Google, Roku, and Amazon. Powr.tv customers include BlazeTV, BroadwayOnDemand, Nosey, and Studio71.
Bitcentral’s Streaming Media Group will integrate its Fuel platform with Powr.tv to provide a unified workflow designed to simplify video management, streaming, and distribution. The combined solution features turnkey premium OTT application deployment, dynamic playlisting for VOD, live and linear content, and support for advertising (AVOD), subscription (SVOD), and transactional (TVOD) business models.
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