Published On Rapid TV News here
Aiming to provide a more robust streaming engine across all major OTT and mobile platforms broadcast and digital video media workflow firm Bitcentral has acquired direct-to-consumer video publishing solution provider Powr.tv.
Launched in 2016, the Powr.tv end-to-end platform is designed to allow media networks and content owners to rapidly deploy OTT and mobile applications, broaden their reach to new audiences, and increase their revenue. The platform has grown to over 10 million cumulative installs worldwide and boasts a portfolio of over 200 apps that enable customers to increase audience reach across major app stores, including Apple, Google, Roku, and Amazon. Powr.tv customers include BlazeTV, BroadwayOnDemand, Nosey and Studio71.
Going forward, Bitcentral’s streaming media group will integrate its FUEL platform with Powr.tv to provide a unified workflow that will simplify video management, streaming, and distribution. The combined solution features turn-key premium OTT application deployment, dynamic playlisting for VOD, live and linear content, and support for advertising (AVOD), subscription (SVOD), and transactional (TVOD) business models. Additional features include AI-based content and metadata ingestion, comprehensive distribution and syndication capabilities and dynamic rules-based automation.
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