Bitcentral Enhances Cornerstone Broadcast Solutions Central Control and Create for Greater Efficiency, Usability

Mar 04 2021

Emphasis on innovation and investment result in significant updates to Bitcentral offerings

NEWPORT BEACH, Calif., Mar. 4, 2021 — Bitcentral Inc., a well-known provider of efficient media workflows in the U.S. and Latin America, is showcasing its long-standing commitment to innovation and investment in its robust software solutions with the latest versions of Central Control, its comprehensive and fully integrated master control and automation software, and its browser-based Create editor.

The new features built into Central Control and Create provide greater efficiencies and usability for thousands of production teams. Both products are essential tools in Bitcentral’s Core Business Unit portfolio, which supports more than 1,000 media operations through industry-leading technology and support. The recent updates to Central Control and Create further assert Bitcentral’s position as a respected partner in the broadcast industry for more than 20 years.

Central Control version 8 introduces innovative workflows and revised architecture, allowing master control operators to streamline daily activities in line with evolving industry preferences. The significant updates to Central Control make it possible to transmit more channels with fewer operators while easing management of video inventories, keeping pace with operational demands today.

Comprehensive Master Control Automation
Comprehensive Master Control Automation

Central Control has an outstanding track record of providing our customers with the all the essential tools they need in one powerful solution,” said Fred Fourcher, Founder and CEO of Bitcentral. “We know through our customers and prospects that market conditions are continuing to change, and we wanted to update our system to reflect those requirements and raise the bar in terms of ease of use and reliability. Facility operators will see we have concentrated updates to version 8 to address those areas, leading to a better overall experience no matter the size and scope of their operations.”

The latest release of Central Control features valuable functionality to address the needs of operators today, including highly automated, ingest routines, with streamlined verification, validation, and optional transcoding for every new asset; simple, visual tools for asset registration and trimming; schedule validation and editing; and revised storage for more efficient organization. Industry-leading expansive reporting options have been added to support systems operations management, flagging missing or “not ready” materials with whole system or channel-by-channel management; and simplified playback operator interface. Additionally, Version 8 offers ingest and playout on solid-state disk drives and lower requirements for main storage. Visit bitcentral.com/product/central-control for more information about Central Control and to schedule a demo.

The latest version of Create has similarly been updated to provide better performance and usability. This integrated browser-based proxy editor enables collaboration, logging, editing, and publishing of video to OTT, social media, and newsroom NRCS MOS integrated systems, and has been updated to better serve the needs of today’s short form, fast-moving news creating environments, especially when operations are remote or based outside of a traditional station location.

Timeline Editing Mode
Timeline Editing Mode

Create has always been an intuitive tool, allowing teams to move swiftly and meet the demands of the always-on news environment of today,” said Sam Peterson, General Manager of Bitcentral’s Core Business Unit. “Our latest updates were made with our customers’ needs in mind, allowing them to move even quicker no matter where they are while still encouraging the collaborative setting that has made news operations thrive.”

Key product features of Create include instant access to live recording files and other file-based content and support the intelligent ingest of camera files. Additionally, Create has a number of tools to further streamline processes, including a clip previewing sequencing tool for easily navigating within a library or media bin, and built-in logging tools. Create ingests raw media in its native formats, live feeds, file-based sources, or recordings from cameras, including content created by the general public on video cameras or smartphones. Users of Create also benefit from closed caption editing and digital OVP publishing with story metadata and sidecar-timed text files. More about Create is available at bitcentral.com/product/create.

To learn more about Bitcentral and its entire portfolio of industry-leading solutions, visit www.bitcentral.com, and follow @bitcentral on Twitter and LinkedIn.

About Bitcentral, Inc.

Bitcentral is one of the video industry’s most trusted and innovative software solution providers. For more than 20 years, we have helped the biggest names in broadcasting create workflows that maximize the value of media. With our industry-changing solution FUEL™, we’re bringing our innovative approach to video to the digital world to create an innovative curation process—and an extraordinary viewing experience. In addition to FUEL, Bitcentral is part of everyday news operations with our Core News™ solution, the No. 1 news production platform in the U.S. reaching millions every day, and Central Control™, which provides a flexible toolset for master control operation with modules to execute all the processes that converge into playout. Bitcentral is based in Newport Beach, California, and its Latin America headquarters is in Mexico City. Schedule a demo today with a Bitcentral expert to bring new efficiencies to your media operations. Learn more at bitcentral.com.