Bitcentral enhances ViewNexa capabilities with Google DAI

Jul 18 2023

Read on ES Euro here.

The integration of Google’s DAI SDK will allow users of Bitcentral’s ViewNexa linear streaming service to have new monetization opportunities in both linear and live streaming streams.

Google DAI is a server-side dynamic ad insertion technology that enables a seamless, personalized ad experience at scale. The solution, which manages the creation of ad groups, unites the video content and ads in a single stream, eliminating the application process and client SDK ad response. As a result, it produces an experience of high quality similar to televisionwith no latency or buffering between the content and ads.

By implementing this solution on Bitcentral’s ViewNexa, users will be able to access new monetization streams technology and automatic learning to “maximize your income”, thus having one more option to monetize your content and insert new types of ads. For Bitcentral, tools like Google DAI become “essential” to business success by “maximizing” the potential for average revenue per user (ARPU). The integration also helps streaming companies tap into one of the fastest-growing segments of digital advertising, connected television (CTV), which dentsu says is projected to increase ad spend by 14.7% year-on-year. in United States.

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