Published in ProductionHUB here
NEWPORT BEACH, Calif., April 19th, 2021 – Bitcentral Inc., an industry-leading provider of efficient media workflows, announces support for ad trigger insertion in its FUEL online video platform. The solution is being used by Cowles Broadcasting to enable Dynamic Ad Insertion (DAI) for its launch on the popular NewsON service.
Broadcasters, content creators, and digital publishers who utilize FUEL’s automation, encoding, and distribution solutions, can take advantage of FUEL’s server-side ad trigger solution. Using ad triggers, applications or distribution platforms can include advertising cue points (SCTE-35), which enable ads to be inserted downstream by a third-party DAI vendor. In the case of Cowles, Google has been used, which is common practice for many of the Free Ad-Supported TV (FAST) channels today.
Cowles Broadcasting is taking advantage of this new FUEL feature to expand its distribution of local news content and to create monetization opportunities for its multiple stations, who are…
Read the full story here.