New AI-driven tool tackles media asset fragmentation, helping broadcasters and digital content teams surface valuable content with unprecedented speed and accuracy
NEWPORT BEACH, Calif., March 3, 2025 — Bitcentral,
a leading pioneer in digital media workflows for broadcast and digital video, today announces the launch of Fusion Insights, an AI-powered solution designed to enable broadcasters, media production teams, and digital content curators to maximize the value of their media assets and deliver more impactful decision-making and enhanced workflow efficiency.
Managing vast media libraries has never been more challenging. As content archives grow exponentially, media professionals face increasing challenges in efficiently locating, repurposing, and monetizing their assets. Fusion Insights is designed to solve this problem by applying next-generation AI to streamline discovery, automate metadata generation, and uncover meaningful connections within media repositories.
“The industry is drowning in unstructured content,” said Sam Kamel, CEO at Bitcentral. “Fusion Insights applies advanced AI to solve this challenge, making media retrieval smarter, faster, and more intuitive than ever before.”
Key benefits of Fusion Insights:
- AI-Powered Content Discovery: Automatically surfaces hidden relationships between assets, enabling content teams to quickly find, repurpose, and monetize their media.
- Intelligent Search Beyond Metadata: Unlike traditional search tools, Fusion Insights goes beyond file names and tags, analyzing visual, contextual, and narrative connections to deliver highly relevant results.
- Seamless Integration & Workflow Optimization: Designed to work within existing media production ecosystems, Fusion Insights eliminates time-consuming asset searches, allowing teams to focus on content creation.
Fusion Insights is the latest innovation extending the capabilities of the Bitcentral Fusion suite, which also includes Fusion Gateway and Fusion Hybrid Storage (FHS). Fusion empowers organizations with a hybrid-cloud solution that offers a more balanced and efficient storage environment, enhanced search functionality, and seamless integration with AI technologies. Combined, they provide the tools that enable media organizations to optimize workflows and take a more intelligent approach to content management.
“Fusion Insights is a game-changing toolkit for forward-thinking media organizations looking to streamline their operations,” added Sam Peterson, COO of Bitcentral. “Media companies can quickly surface the right content, at the right time, without the headache that comes with manual processes. Whether they’re managing live broadcasts, producing news, or creating digital content, Fusion Insights is a smarter way to work all while saving time, reducing costs, and maximizing the value of their media assets.”
Visit our booth (#W2213) at the 2025 NAB Show in Las Vegas, April 6th-9th. For more information: https://content.bitcentral.com/fusion-insights.
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About Bitcentral.
From global brands to TV stations and digital publishers, Bitcentral is driving a new future in storytelling. For over 20 years, we’ve helped broadcasters and publishers deliver the biggest stories in news, sports, and entertainment to the widest audiences. Our systems are used by over a thousand media and entertainment organizations to simplify the production, asset management, distribution, and monetization of content everywhere.
With Core News™, we provide unparalleled reliability and agility for content production. We offer fully automated playout solutions with Central Control®, and ViewNexa® provides one unified workflow that simplifies video management, streaming, consumer application experience, and distribution for broadcasters, publishers, and media companies. Learn more at www.bitcentral.com.