Jun 03 2021

Published on Rapid TV News here

Media workflow provider Bitcentral has completed centralizing operations for media and marketing tech company Entravision Communications Corporation through its Central Control master control and automation system.

Central Control is designed to provide a flexible toolset for its master control operations; baseband and file-based ingest tools, including versioning and media transfer; consolidated control and monitoring of all services from a single location; and integration with traffic systems, storage management, and media synchronization.

It delivers linear channels including traffic integration, media asset or storage management, offline playlist scheduling, program cataloging, media editing/versioning, system monitoring and reporting, syndicated content processing, and automated feed recording.

Entravision’s shift to Central Control marks Bitcentral’s largest installation of the product in the US, consolidating 22 broadcast facilities with 56 programmed channels clearing 10 different national networks. Central Control has enabled Entravision to improve and maximize its portfolio operations, including streamlining processes across multiple facilities into the company’s main hub in McAllen, Texas.

Read the full article here.