Bitcentral partners with Argoid AI to drive personalized and engaging streaming experiences for customers

Feb 21 2024

Published by Kitplus here

Bitcentral, the provider of award-winning efficient media workflows for broadcast and digital video, today announces its partnership with Argoid AI, a leader in personalization technology. Bitcentral’s award-winning ViewNexa™ solution will harness a cutting-edge, AI-driven recommendation engine to provide customers with more tailored and engaging viewing experiences that drive business growth and greater monetization potential.

The partnership combines ViewNexa’s powerful end-to-end OTT capabilities that empower content owners to deliver and monetize broadcast-grade experiences in new ways with Argoid AI’s industry-leading AI-driven recommendation engine that transforms viewer engagement and captures audience attention. With Argoid AI, ViewNexa customers can customize the viewing experience for their audiences to reduce churn and increase average session times across platforms. Customers can leverage robust OTT streaming and AI capabilities that adapt to individual preferences and habits, eliminating the ‘choice overload’ challenge with an immersive experience that simplifies viewing decisions.

Gokul Muralidharan, co-founder and CEO of Argoid AI, said: “Argoid builds a deep understanding of each customer to auto-deliver the most relevant recommendations. Our recommendation engine is designed to provide hyper-personalized media content and improve audience retention for OTT customers. Partnering with ViewNexa means customers can leverage the power of personalized journeys and a cutting-edge OTT platform that is key for long-term business success.”

Greg Morrow, General Manager, ViewNexa, said: “As OTT increases in popularity and more media firms jump into streaming their content to engage viewers, integrating a smart word-driven recommendation engine with AI-based capabilities is key to enabling greater viewer satisfaction. We are delighted to be working closely with Argoid AI and providing our customers with more tools to elevate audience engagement.

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