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With the ongoing digital disruption in the media industry, online media streaming is growing exponentially. With the mass exodus of the viewers to the online world, advertisers are keen to invest on platforms where their target audiences exist. In such a scenario, TV stations, media operators, and content creators have a Sam Peterson, VP Product great opportunity to Management monetize their existing content through video ads and create new revenue. However, the industry is finding that for these content creators, the quality viewing experience they deliver to their viewers, directly affects their ability to create significant revenue. In an era where content creators constantly fear losing their viewers to another service or website, Bitcentral—a media software company—is helping them to achieve viewership with longer durations while simultaneously monetizing content with server side-ads that are delivered automatically to the viewer.
At the core of these capabilities is FUEL™, Bitcentral’s cloud-based dynamic streaming and scalable solution that augments the media assets with a smooth and integrated workflow to generate digital revenue. FUEL ingests content from clients’ production control rooms and existing onsite asset management platforms. Based on the audience choice, every video is augmented using a web-based user interface that requires no installation. The content owners can apply graphics to the content and manage captions with one toolset. The content is then fed into the channel manager software, wherein different streamlining channels are created and the rules for monetizing content are set.
“We guide our clients with solutions to help them publish content that engages the viewer and improve their revenue potential” This dynamic experience increases the level of engagement, drives longer viewing times, and provides significantly higher numbers of ad impressions.
“We guide our clients with solutions to help them publish content that engages the viewer and improve their revenue potential,” says Sam Peterson, VP Product Management, Bitcentral. One of Bitcentral’s clients was facing a challenge in maintaining longer viewer engagement for their online video content. The average viewing session was less than two minutes after which the viewers would switch to another tab or other content. After deploying FUEL, the client witnessed a rise in the average viewing duration by over 6 times to just under 9 minutes across their audience. Also, they were able to better monetize their content with better ad fill rates.
Bitcentral follows an overarching engagement strategy where it not only understands clients’ requirements but also implements the solution, trains a client’s teams for efficiency, and backs their efforts with monitoring and support. With a well-defined process and a team of technology specialists, Bitcentral turns each client engagement into a success story.
Moving ahead, Bitcentral continues to add more capabilities to manage media assets and content production and distribution into a cloud environment. The company continues to invest in enhancing viewing experiences with newer technologies to maximize the value of media for their customers.
Digital streaming solution create new digital channels-be it from news, political content, or lifestyle content-and presents to the viewer in a seamless stream. With access to a pool of relevant content that meets their needs, viewers relish a TV-like viewing experience in the online space. Alongside, the solution offers an interface for ad exchanges and other ad platforms to integrate their ads into the online content without disturbing the viewing experience. Thus, content creators maximize their revenue potential with ease.
Bitcentral FUEL News
Virgo Investment Group Announces $10 Million Investment in Bitcentral
‘BURLINGAME, CALIF- Virgo Investment Group announced today that it has completed a $10 million-dollar investment in Bitcentral, Inc., a leading provider of broadcast news production and distribution solutions that maximize the value of media. The investment will accelerate the company’s newly launched FUEL streaming solution. FUEL is a highly efficient production, streaming and monetization platform that creates an engaging and personalized viewing experience for digital audiences, improving viewing durations while significantly increasing revenues for content owners. FUEL delivers curated content and advertising across all digital platforms (OTT, mobile, online, etc.), reaching audiences when and where they want to watch, and provides a new revenue stream for media companies.
Founded in 2000 and headquartered in Newport Beach, CA, with its Latin America headquarters in Mexico City, Bitcentral is the leading supplier of award-winning, efficient news production workflow software in the U.S. The company’s products allow over 250 news producing TV stations to create premium news content that reaches millions of viewers a day, and provides master control automation solutions that are integrated into broadcast operations worldwide.
“We are excited to have the support of Virgo as we solidify our leadership position in broadcast news production, and further expand into the multi-platform personalized streaming marketplace,” said Fred Fourcher, founder and CEO of Bitcentral. “Their investment and partnership will help us delight digital viewers and content owners outside of local TV. FUEL is a game changing solution that can transform the viewing experience across all content and devices.”
“The media landscape is rapidly evolving and all constituents need efficient and flexible tools that allow them to adapt so that their businesses can thrive. Bitcentral has consistently delivered innovative solutions that have repeatedly revolutionized the broadcast media production paradigm,” added Rick Ray, co-founder of Raycom, Inc., and Operating Partner at Virgo Investment Group. “We believe the FUEL platform will create large new market opportunities and significant growth for Bitcentral customers. Fuel provides broadcasters and other content owners with the right tools and the right analytics to better monetize their content across all platforms.”
Bitcentral showcased FUEL at NAB 2019 (April 6-11, 2019 in Las Vegas) and demonstrated how FUEL revolutionizes media companies’ ability to monetize their assets digitally.
