Cloud-based tools for efficient production and workflow management Nov. 15, 2024
As broadcast production workflows shift towards cloud technologies, industry leaders are exploring the benefits and complexities of remote and cloud-based operations.
This final installment of the Industry Insights series on workflows dives into the cloud trends shaping production, from real-time collaboration to the scalability these solutions offer.
Our roundtable participants share their insights on how cloud technologies enable broadcasters to expand their reach, simplify operations, and reduce costs—while highlighting the challenges of data security, training, and legacy integration. In this discussion, experts discuss the cloud’s role in transforming content creation, distribution, and monetization, offering a comprehensive look at the future of broadcast production workflows.
Key takeaways from the Industry Insights roundtable
- By adopting cloud-based solutions, broadcasters can scale resources up or down, creating cost savings and adapting more easily to changes in demand.
- Moving workflows to the cloud reduces the need for physical infrastructure, minimizing idle resources and lowering operational costs.
- Transitioning to cloud-based workflows presents challenges, such as data security concerns and the need for extensive training.
- The flexibility of cloud environments enables broadcasters to experiment with new content types and optimize distribution, broadening monetization opportunities.
How are cloud technologies changing workflows in broadcast production?
Sam Peterson, COO, Bitcentral: Cloud technologies offer broadcasters real-time collaboration, greater scalability, and a more agile approach to content creation and distribution. This flexibility supports dynamic workflows where content can be accessed and edited from anywhere, giving production teams the adaptability they need in a fast-paced industry.
What challenges do broadcasters face when shifting workflows to the cloud?
Sam Peterson: Challenges include managing data security, adapting existing workflows, and training staff to work effectively with cloud-based tools. A technology partner familiar with media workflows can help mitigate these challenges, offering tailored solutions that ensure a smooth transition without compromising security or productivity.
Read more online: newscaststudio.com/2024/broadcast-workflow-cloud-production-industry-insights/