IABM: How to future-proof your business with a hybrid approach to monetization

Sep 09 2022

Read on IABM Journal here.

Our industry’s evolution over the past few years has fundamentally changed how video is consumed and monetized. Viewers expect broadcast-grade video whenever and wherever they want. Meanwhile, publishers must diversify their revenue streams to thrive in an increasingly competitive marketplace. Subscriber revenues alone are no longer enough. Aside from Apple, all the major streaming providers in the U.S. are turning to some form of advertising, such as AVOD or free ad-supported TV (FAST) linear channels. In this fast-changing landscape, there is a clear need for new and innovative technologies to help providers progress and prosper.

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