Read the full article on Advanced Television here.
Bitcentral, a provider of media workflows for broadcast and digital video, has partnered with JW Player (JWP), the leading SaaS video platform for broadcasters, publishers, and other video-driven companies, to empower JWP customers to find new audiences and drive new revenue streams by delivering free ad-supported TV (FAST) channel.
Through the partnership, JWP benefits from Bitcentral’s FAST capabilities, which are combined with JWP’s Live and VOD streaming products to enable it to expand content reach across multiple platforms. JWP customers can now access a simplified workflow that boasts FAST channel management and monetisation for content operators, with access to global distribution across owned and operated properties and third-party aggregator, vMVPD, and CTV platforms.
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Read the full article here: advanced-television.com/Bitcentral
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