TVNewsCheck: NESN Turns To Bitcentral For Next-Gen Media Solutions

The need for efficient, high-volume media workflows is critical for sports broadcasting. The proliferation of platforms has changed how sports fans interact with the leagues and teams they follow. NESN turned to Bitcentral for its proven ability to take content creation to the next level. This will see NESN leverage Bitcentral’s Core News suite, a set of tools designed to enhance content management efficiency, reduce content generation complexity, and maximize the value of the NESN product to fans on multiple platforms.

“The sports media landscape is evolving rapidly, and our audience demands seamless, high-quality content delivered to linear, digital, and social platforms,” said Kenny Elcock, NESN VP of technology. “Our partnership with Bitcentral ensures that we not only keep pace with the evolving industry but continue to stand as leaders and drive innovation. Bitcentral’s Core News suite offers the scalability and cutting-edge technology we need to stay ahead in this competitive environment and deliver exceptional content to our audience.”

Sam Peterson, Bitcentral chief operating officer, highlighted the partnership’s broader implications: “Teaming up with NESN allows us to demonstrate the full potential of our Core News Suite in the high-stakes world of sports broadcasting. By integrating our technology with NESN’s operations, we’re not just enhancing their media capabilities — we’re redefining what’s possible in the industry.”

The partnership includes the integration of two new NESN partners, Adobe Creative Cloud, specifically Adobe Premiere, and Dixon Sports Computing. Adobe Premiere provides the editing platform for NESN’s creation of engaging content.

Dixon Sports Computing’s metadata logging capabilities are vital to sports content creation, allowing NESN the ability to instantly search for the best content to deliver to fans.