Newscast Studio: NAB Show Preview – How software is redefining the broadcast control room

Apr 02 2026

More platforms, more simultaneous productions and leaner crews have put new demands on broadcast control room infrastructure. How facilities are responding and what a control room even means in a distributed production environment are expected to be key themes at the 2026 NAB Show.

Automation and the production workload

Alongside infrastructure changes, automation is becoming a more significant part of how control rooms manage the volume of content modern broadcast operations require. Newsrooms and live production teams are being asked to produce more output across more platforms without a proportional increase in staffing.

Newsrooms are being asked to deliver more content across more platforms with leaner teams, so automated workflows remove repetitive tasks and ensure systems run reliably behind the scenes. When integrated well, teams can focus on producing compelling stories, efficiently scale output, and maintain consistent quality across every platform, without adding headcount,” said Sam Peterson, chief operating officer at Bitcentral.

Read the full article on Newscast Studio, here.