Survey: Classic movies still key for streamers

Oct 11 2023

Published on Advanced TV here

Rocky, the 1976 boxing movie written by and starring Sylvester Stallone is America’s favourite indie movie of all time, according to a poll of streaming subscribers conducted by Bitcentral’s ViewNexa, the unified workflow solution. The findings come from the company’s new report How to follow the audience: the challenges and opportunities in today’s streaming market.

The research shows a fifth (20 per cent) of respondents cited Rocky as their favourite independent film, with My Big Fat Greek Wedding coming in second (15 per cent) and American Psycho completing the top three (15 per cent).

Rocky, however, is a bigger hit with older viewers than Millennials (27-42 year-olds). A fifth of Generation X (43-58 year-olds) viewers chose it as their favourite and it’s even more popular with Baby Boomers (59-77 year-olds), almost a third of whom chose it as their favourite. Among Millennials it’s a different story, with only 14 per cent rating it as their favourite indie film. American Psycho is their most popular (23 per cent). Even Rocky can’t beat newer films to cut through to younger movie fans: they generally look more favourably on films from the early 2000s. American Psycho, Kick-Ass and Billy Elliot all rank highly.

However, it would be wrong to generalise by simply attaching each generation to the films of their lifetime. There are nuances to each audience, with Millennials demonstrating the most support for 1968’s Barbarella, despite not being born at the time it came out, and ranking Horror as a favourite genre. Millennials rank 1971’s A Clockwork Orange and 1968’s Night of the Living Dead higher than many older audiences….

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