VideoElephant selects Bitcentral to power its content marketplace of 150+ FAST channels

Mar 15 2022

Published on Broadcast Beat  here

Bitcentral Inc. has partnered with VideoElephant, the world’s largest premium video content hub, to enhance and expand its marketplace of free ad-supported TV (FAST) channels for syndication to distributors around the world.

The partnership will see VideoElephant use Bitcentral’s award-winning FUEL platform to create dynamically programmed linear channels at scale from its extensive catalog of premium content. In addition, Bitcentral’s recently acquired platform enhances the breadth of distribution and syndication of content across various endpoints. The combined FUEL + streaming solution suite enables VideoElephant to reach new audiences and drive new advertising revenues, all while operating in a more cost-effective and time-efficient way.