Indianapolis-Based WISH-TV Selects FUEL™ From Bitcentral to Optimize Digital Content

Jan 14 2020

Installation of FUEL kicks off three-year agreement for Circle City Broadcasting-owned stations

NEWPORT BEACH, Calif., Jan. 2020 — Bitcentral Inc., a well-known provider of efficient media workflows in the U.S. and Latin America, today announced a three-year agreement to implement FUEL at WISH-TV in Indianapolis, DMA market 25 in the U.S. The installation of FUEL, Bitcentral’s highly efficient production, cloud streaming and video monetization solution, took place this week and has already benefited WISH-TV’s operations and audience.

WISH-TV is a CW affiliate acquired by Circle City Broadcasting, LLC, from Nexstar in 2019 as part of a $42.5 million transaction. Led by Indianapolis native and 30-year broadcast veteran DuJuan McCoy, Circle City Broadcasting operates WISH-TV and WNDY-TV and they sought a solution that could be quickly implemented and utilizes the latest technology available to monetize broadcast content.

The media landscape is constantly changing, and as we transitioned WISH-TV from its previous ownership, it was critical for us to find a cutting-edge video platform capable of delivering an amazing experience to our viewers – one that would keep them tuned in and engaged to our streaming broadcasts,” McCoy said. “FUEL was the clear choice because it allows us to achieve all our goals from a viewership perspective while tapping into potential new revenue. We look forward to transforming the WISH-TV experience through FUEL and the guidance of the Bitcentral team.”

Launched in August 2018, FUEL assists streaming providers, broadcasters and rights holders with providing digital viewers an exceptional viewing experience while maximizing advertising revenue.

WISH-TV has been serving the people of Central Indiana for 65 years, producing and airing over 75 hours of local news and programming per week. They needed to stand above its competitors and provide its viewers with a meaningful experience while finding new ways to monetize, which is made possible through FUEL,” said Fred Fourcher, Bitcentral founder and CEO.

As FUEL is incorporated into WISH-TV’s operations, Bitcentral is proudly arming the station with the power to unlock new revenue sources and streamline its operations in 2020 and beyond.”

Circle City Broadcasting and WISH-TV mark the latest in a number of new FUEL customers, joining the ranks of multiple other broadcasting groups and stations leveraging FUEL. To learn more about FUEL™, visit the products page at, and follow @bitcentral on Twitter and LinkedIn.


About Bitcentral, Inc.
Founded in 2000, Bitcentral is a software company that provides efficient media workflows and customized solutions to maximize the value of video content. Our Core News™ solution is the No. 1 news production platform in the U.S. reaching millions every day; Central Control™ provides a flexible tool-set for master control operation with modules to execute all the processes that converge into playout; while FUEL™, our most innovative and industry-changing Linear on Demand™ streaming solution, is creating an easy path to new digital revenue. More than 1,000 broadcast operations worldwide rely on Bitcentral’s news production and master control automation software and with FUEL™, they’ll now be able to target and deliver personalized content across digital platforms (OTT, web, apps, mobile devices), social media and syndication. Bitcentral is based in Newport Beach, California, and its Latin America headquarters is in Mexico City. Schedule a demo today with a Bitcentral expert to see how FUEL can create an easy path to new digital revenue while elevating workflow efficiencies and maximizing the value of media.

WISH-TV has continued to set the standard for television excellence in Central Indiana, since 1954. The station has been honored as “Television Station of the Year” by the Indiana Broadcasters Association, for its “Overall Excellence” by the Edward R. Murrow Awards, and as “Outstanding News Operation,” “Outstanding Weather Operation,” “Best Newscast” and “Best Website” by the Indiana Associated Press Broadcast Association. WISH-TV offers viewers 75 hours per week of local news and local programming and provides around the clock information on its digital platforms. WISH-TV is locally owned and operated by Circle City Broadcasting and is an affiliate of The CW network. The station serves more than a million households. Learn more at