FOR IMMEDIATE RELEASE
CONTACT: Lindsay Wyskowski
Company expands leadership team for digital streaming and monetization solution
Newport Beach, Calif. (July 2, 2019) – Bitcentral, Inc., (www.bitcentral.com) a well-known provider of efficient media workflows in the U.S. and Latin America, welcomes Colin Mitchell as Market Development VP for FUEL, non-broadcast. Launched in August 2018, FUEL is the company’s highly efficient production, cloud streaming, and video monetization solution, and Mitchell will be focused exclusively on elevating FUEL across multiple verticals. FUEL provides the first, exceptional online viewing experience as engaging as TV, resulting in dramatically increased viewership durations and ad avails.
“As we look to increase market penetration in the non-broadcast space for FUEL, we are very excited to bring Colin on board to assist in leveraging his extensive knowledge and contacts while facilitating relationships with prospective partners,” said Evan Rullman, Vice President of Sales, FUEL, non-broadcast. “Colin will be a tremendous asset to our team, applying his years of experience in business development and market strategies to his day-to-day interactions in the digital content creation market.”
Mitchell brings more than 20 years of expertise to his new role at Bitcentral, where he will work directly with the FUEL sales team on developing market strategies to engage advertising-based video on demand (AVOD) entities, content creators/aggregators, newspapers, online publishers and radio networks, to provide easy pathways to new digital revenue for their video content. Prior to joining Bitcentral, Mitchell developed and managed interactive media sales departments at the regional and national levels for well-known media brands, marked by a highly successful record of building interactive properties and business units. Throughout his career, he has built sales and business development infrastructures from the ground up, while developing go-to-market strategies helping several startups obtain funding.
A former attorney with Thompson and Knight and a graduate of Howard University, his robust skill set and aptitude in business development and market strategies will help position FUEL into a wide variety of verticals.
“Today’s content creators and publishers are faced with unique and exciting opportunities regarding monetization, with a desire to stand out in a digital landscape against their competitors,” Mitchell said. “FUEL can do that for them, and I’m thrilled to join a team that is not only leading the market but is considering the needs of these creators with their innovative and forward-thinking solutions.”
About Bitcentral, Inc.
Founded in 2000, Bitcentral is a software company that provides efficient media workflows and customized solutions to maximize the value of video content. Our Core News™ solution is the No. 1 news production platform in the U.S. reaching millions every day; Central Control™ provides a flexible toolset for master control operation with modules to execute all the processes that converge into playout; while FUEL™, our most innovative and industry-changing Linear on Demand™ streaming solution, is creating an easy path to new digital revenue. More than 1,000 broadcast operations worldwide rely on Bitcentral’s news production and master control automation software and with FUEL™, they’ll now be able to target and deliver personalized content across digital platforms (OTT, web, apps, mobile devices), social media and syndication. Bitcentral is based in Newport Beach, California, and its Latin America headquarters is in Mexico City. Schedule a demo today with a Bitcentral expert to see how FUEL can create an easy path to new digital revenue while elevating workflow efficiencies and maximizing the value of media.