FOR IMMEDIATE RELEASE
CONTACT: Lindsay Wyskowski
Company expands leadership team for digital streaming and monetization solution
Newport Beach, Calif. (June 12, 2019) – Bitcentral, Inc., (www.bitcentral.com) a well-known provider of efficient media workflows in the U.S. and Latin America, welcomes Evan Rullman as the Vice President of National Sales for FUEL, non-broadcast. Launched in August 2018, FUEL is the company’s highly efficient production, cloud streaming and video monetization solution, and Rullman will be focused exclusively on expanding FUEL across multiple verticals, as well as securing partnership content syndication on the FUEL platform. FUEL provides the first, exceptional online viewing experience as engaging as TV, resulting in dramatically increased viewership durations and ad avails.
“We are delighted that Evan has joined Bitcentral to lead the FUEL™ non-broadcast sales team,” said Camille Jayne, President of Bitcentral, Inc. “Evan comes with a broad background in ad tech and media sales across all digital platforms, and has successfully built and managed sales teams for many years – all of which will be invaluable for FUEL’s on-going market penetration of advertising supported video-on demand, e-sports, content providers, newspapers and radio.”
Rullman brings more than 15 years of experience to his new Bitcentral position, where he will engage directly with advertising-based video on demand (AVOD) entities, content creators/aggregators, newspapers, online publishers, and radio networks, to provide easy pathways to new digital revenue for their video content. Prior to joining Bitcentral Rullman developed and managed sales teams at PadSquad, SITO Mobile, Resonate Insights, Demand Media, Inc. and Zacks VerticalReach Media, negotiating and executing on major branded ad campaigns with accounts such as Starbucks, Ford, Target, PepsiCo and General Mills. A graduate of SUNY, Albany, his career emphasis within the digital media sales space includes martech, SaaS, analytics, DaaS, content distribution and e-commerce, setting the stage for greater reach of the FUEL™ across a wide variety of verticals.
“FUEL™ represents the inflection point for digital video, providing the best streaming solution to significantly increase monetization in a Linear-on-Demand™, a brand-safe environment that will undoubtedly turn FUEL™ into the industry standard in a rapidly evolving environment,” Rullman said. “I could not be more excited to join the forward-thinking team at Bitcentral, building and leading a national sales team focused on helping customers maximize the value of their digital content beyond their imagination.”
About Bitcentral, Inc.
Founded in 2000, Bitcentral is a software company that provides efficient media workflows and customized solutions to maximize the value of video content. Our Core News™ solution is the No. 1 news production platform in the U.S. reaching millions every day; Central Control™ provides a flexible toolset for master control operation with modules to execute all the processes that converge into playout; while FUEL™, our most innovative and industry-changing Linear on Demand™ streaming solution, is creating an easy path to new digital revenue. More than 1,000 broadcast operations worldwide rely on Bitcentral’s news production and master control automation software and with FUEL™, they’ll now be able to target and deliver personalized content across digital platforms (OTT, web, apps, mobile devices), social media and syndication. Bitcentral is based in Newport Beach, California, and its Latin America headquarters is in Mexico City. Schedule a demo today with a Bitcentral expert to see how FUEL can create an easy path to new digital revenue while elevating workflow efficiencies and maximizing the value of media.