NewsTECHForum 2023 – Reassessing the Streaming News Content Strategy

NewsTECHForum 2023 – Reassessing the Streaming News Content Strategy

The news industry is already several years into a broad embrace of streaming as a necessary distribution channel for its content. What has it learned about what consumers want to see there? How are organizations continuing to develop and iterate original content for streaming? How are data and technology facilitating decision making? How deep are audiences’ appetites for experimentation on news streaming? And how are organizations programming FAST channels for maximum impact? Greg Morrow, GM of ViewNexa by Bitcentral, joined the ‘Reassessing the Streaming News Content Strategy’ panel and alongside fellow industry experts, they examined the role of streaming in changing the news media industry.