Bitcentral, A VIZIO Preferred Developer, Powers Audience Growth and Monetization Through its ViewNexa™ Solution

Oct 24 2023

As a VIZIO Preferred Developer, Streaming Apps like SalemNOW can utilize Bitcentral’s ViewNexa to reach new audiences and unlock new monetization opportunities.

NEWPORT BEACH, Calif., October 24th, 2023Bitcentral, the provider of award-winning efficient media workflows for broadcast and digital video, today announces that SalemNOW, a leading streaming service covering family, faith, news, and culture is now available on leading Smart TV manufacturer, VIZIO (NYSE: VZIO) Smart TVs. The opportunity was provided due to Bitcentral being named a VIZIO Preferred Developer, enabling its customers to utilize ViewNexa™ to reach wider audiences and unlock new monetization opportunities.

Bitcentral’s ViewNexa allows partners to quickly and efficiently launch applications on VIZIO. VIZIO is recognized as a leading platform, delivering immersive entertainment to connected TV households across the US.

The VIZIO platform provides millions of users with home screen access to must-have streaming apps, with a select group of companies chosen for its Preferred Developer Program. The Program was created to optimize and accelerate the onboarding process for new content partners by providing a list of preferred developers specializing in building solutions for the VIZIO platform.

ViewNexa provides a unified workflow that simplifies video management, the consumer application experience, and distribution for content owners. By providing a full end-to-end solution, from content ingestion to the app experience, ViewNexa lowers the barriers to entry for customers, empowering content owners to deliver and monetize broadcast-grade experiences in new ways. ViewNexa offers flexible monetization, providing users a new standard in OTT video app experiences, powering unique visual storytelling and relationship building.

Robert Ellis, General Manager, SalemNOW said: “Being a Bitcentral customer has brought about many exciting possibilities for SalemNOW to extend the reach of our content to new audiences. For Bitcentral to leverage its preferred developer status to get our platform on VIZIO will open avenues we would not have had access to beforehand.”

Greg Morrow, GM, ViewNexa, said: “We are delighted to be part of VIZIO’s Preferred Developer Program, and its audience reach offers our customers like SalemNOW, massive scale. Our continuing commitment to providing industry-leading streaming solutions means that our customers are always one step ahead of the curve.


About ViewNexa

ViewNexa™ provides a unified workflow that simplifies video management, streaming, the consumer application experience, and distribution for media companies and content owners. It empowers media companies and content owners to diversify their offerings to reach, engage, and monetize new audiences via a single, trusted partner. It improves time to market, increases audience reach and monetization options, and lowers engineering integration and content hosting costs — which all lead to increased ROI.

ViewNexa™ operates in a dedicated streaming media group within Bitcentral, that has the dynamism and agility of a start-up, while being grounded in Bitcentral’s rich history and depth of experience in media workflows, which is built upon 20+ years’ experience serving leading media companies in the industry.

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Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of televisions through our integrated platform of cutting-edge Smart TVs and powerful operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to connect with the right audience.

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