Published on Advanced Television here
Media workflow specialist Bitcentral has acquired direct-to-consumer video publishing solution provider Powr.tv.
The Powr.tv end-to-end platform allows media networks and content owners to deploy OTT and mobile applications rapidly, broaden their reach to new audiences, and increase their revenue.
Since its inception in 2016, Powr.tv’s OTT publishing platform has quickly grown to 10 million+ cumulative installs worldwide and boasts a portfolio of over 200 apps that enable customers to increase audience reach across major app stores, including Apple, Google, Roku, and Amazon. Powr.tv customers include BlazeTV, BroadwayOnDemand, Nosey, and Studio71.
Bitcentral’s Streaming Media Group will integrate its FUEL platform with Powr.tv to provide a unified workflow that will simplify video management, streaming, and distribution. The combined solution features turn-key premium OTT application deployment, dynamic playlisting for VoD, live and linear content, and support for AVoD, SVoD and TVoD business models. Additional features include AI-based content and metadata ingestion, comprehensive distribution and syndication capabilities and dynamic rules-based automation.
Read the full article here.