Bitcentral Adds Digital Leader Bill Bradford To Board, Nov. 18, 2024
Bitcentral, a provider of media solutions for broadcast and digital video, today appointed Bill Bradford to its board of directors. “A seasoned industry leader with nearly three decades of experience, Bradford’s expertise in digital media, technology, and transformational leadership will be pivotal in advancing Bitcentral’s strategic initiatives,” the company said
Bradford’s career includes leadership roles with America Online, Yahoo, Fox and Beachbody. Bradford led digital innovation at Fox Broadcasting Company, where he was instrumental in evolving the traditional broadcast model to a multi-platform service encompassing streaming, digital engagement and innovative monetization strategies. His tenure included overseeing Fox.com as senior vice president of digital media, the Fox Now streaming service, and interactive features like online voting for popular shows such as American Idol and The X Factor. Bradford was also chief product officer of the founding joint venture team that ultimately became the streaming platform Hulu.
After Fox, Bradford became chief digital officer for Beachbody where he spearheaded the company’s shift from a DVD sales model to the multi-platform subscription service, Beachbody on Demand.
Read more online: https://www.msn.com/en-us/money/other/bitcentral-adds-digital-leader-bill-bradford-to-board/