Read on 4rfv here.
Bitcentral Inc., the provider of award-winning efficient media workflows for broadcast and digital video, has partnered with Saltbox TV, a content studio and online platform dedicated to older adults, to expand Saltbox TV’s audience reach and enable monetization through programmatic advertising.
The partnership sees Saltbox TV use Bitcentral’s recently acquired Powr.tv platform to distribute its content to many kinds of services and devices, such as Smart TVs (including unique devices and set top boxes with robust accessibility features), Amazon Fire TV, and Roku, as well as lifestyle services that are frequented by Saltbox TV’s niche audience, including the LG Independa health hub, iN2L and Sirona TV. Bitcentral provides a rich user experience that is intuitive to use and supports important accessibility features such as increased font size and a brightly colored interface.
Saltbox TV was launched in March 2020 to provide much-needed entertainment to quarantined older communities in Connecticut, New Jersey, and New York. Since then, it has grown into a valuable and safe resource for older adults across the U.S.A., featuring a large content library that includes curated TV picks, movies, and Saltbox TV Originals on topics such as art, education, fitness, health & wellness, and music.
Read more on 4rfv.co.uk/Bitcentral
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