Read on Advanced Television here.
Bitcentral a provider of media workflows for broadcast and digital video, has integrated Google DAI into its ViewNexa linear streaming service to provide more monetisation opportunities in linear and live streaming. The integration provides ViewNexa customers with access to Google’s advertising features that are specific to Google’s IMA DAI SDK.
All ViewNexa customers can now utilize Google’s IMA SDK, opening up access to additional Google features and advertisers. With streaming services facing increased competition and economic factors affecting audience demand for multiple paid subscriptions, streaming services are looking at broadening their options for generating revenue. It is essential to business success that they maximise the potential average revenue per user (ARPU) and offering hybrid subscription/advertising or free, ad-based viewing are becoming increasingly popular options. Through ViewNexa’s integration with Google DAI, customers can access new and untapped monetisation opportunities to help drive their businesses forward.
Read the full article here: www.advanced-television.com/Bitcentral