Canada’s First Sports-Betting Broadcast Network Parleh TV Powered by Bitcentral’s FUEL Solution

Oct 11 2021

Published on SVG News here

Parleh Media Group, an independent content and production company and creators of The Parleh, a sport betting news and source in Canada, have announced Parleh TV – the country’s first dedicated sports betting broadcast network. The free online channel will be available to all sports fans 24/7 starting on Tuesday, October 12 ahead of the start of the NHL season. Parleh TV is being launched in partnership with media software solutions provider Bitcentral, whose broadcast and production workflow tool FUEL is what’s powering the channel.

Since its launch in June, The Parleh has hired dozens of content creators who have delivered hundreds of videos showcasing the latest hot takes, fun moments, and top picks on events from across the sports world. With Parleh TV, Canadians can now access a full slate of popular sports betting shows and segments includingPuck Talks, The Parleh’s marquee hockey betting show, which will debut with insights and on-the-street segments for the seven Canadian NHL teams. Other programs include Parleh Today, Parleh Picks, Footy Talks, Five A Side, Fast Money EPL and Spreadzies.

“From NFL over/unders and weekly CFL winners to dark-horse picks for the Stanley Cup, The Parleh has taken the unknown out of sports betting and is making it fun and entertaining for the everyday sports fan,” says Kevin Kennedy, President and Executive Producer of Parleh Media Group. “Our social accounts are already a must follow, and now with Parleh TV we can be there for Canadians 24/7 to help them get through all the clutter and data so they can be informed and entertained when they make a casual bet.”

“We are thrilled to be working with Parleh Media Group on this innovative project to reach sports fans with their unique content; perfectly aligned to support the rapid growth of sports betting”, says Greg Morrow, General Manager of FUEL. “Our FUEL solution will deliver a broadcast-quality user experience to Parleh TV viewers and provide a scalable platform for the syndication of The Parleh content across many channels.”

Parleh Media Group will continue to launch new shows and segment formats in the weeks and months ahead. Announcements related to distribution of the channel beyond the Parleh TV website will be communicated as agreements are made with partners.