Content + Technology: Bitcentral AI-Powered Innovations for Smarter Media Workflows

Bitcentral, a provider of media workflow solutions, is set to unveil its latest AI-powered innovations at NAB Show 2025 (West Hall, Booth #W2213), demonstrating how broadcasters and media organisations can enhance efficiency, maximise revenue, and streamline content operations.

A key highlight of this year’s showcase is Fusion Insights, an AI-driven tool that gives producers, editors, and journalists far faster and more intuitive access to the vast libraries of video content they need to create the most compelling stories. Fusion Insights revolutionises the automation of metadata generation, content discovery, and workflow efficiency. By leveraging Retrieval-Augmented Generation (RAG) technology, Fusion Insights empowers media teams to locate, analyse, and repurpose assets faster—reducing manual effort while unlocking greater content value. Users benefit from a seamless integration of historical video libraries with current content, enhancing viewer engagement without additional research overhead.

“AI is no longer just a buzzword – it’s redefining how media organisations operate and enhancing so many of the tasks required for achieving excellence in journalism,” said Sam Kamel, CEO of Bitcentral. “At NAB 2025, we’re excited to showcase how our AI-driven solutions empower broadcasters, and specifically the people engaged in the production of news with smarter metadata management, automated content curation, and enhanced monetisation strategies.”

Attendees will also experience:

• ViewNexa – Bitcentral’s solution to enable media companies to seamlessly distribute and monetise content across AVOD, SVOD, and FAST models, with greater flexibility and control.
• Fusion Hybrid Storage (FHS) – Offering a balanced approach to cloud and on-premise storage, ensuring security, scalability, and accessibility for media organizations.