Industry Insights: Navigating media asset management and storage, security and analytics

Apr 03 2024

Published by NewscastStudio here

In the latest installment of our Industry Insights series, we delve into the intricate world of media asset management and media storage. This second discussion, part of a two-part series, gathers a diverse group of broadcast vendors and suppliers to explore the evolving landscape of storage technology.

From the rise of hybrid storage setups to the impact of AI in optimizing asset management, our panelists shed light on the challenges and innovations shaping the future of media storage. Join us as we navigate the complexities of high-resolution content demands, archiving strategies, data security and the role of data analytics in enhancing storage efficiency.

Key takeaways from the Industry Insights roundtable

  • Hybrid storage setups, combining on-premises and cloud solutions, are becoming more scalable and future-proof, leveraging media-aware AIOps for optimal asset tiering.
  • AI is increasingly used to contextualize stored media assets, enabling autonomous discovery of valuable content and optimizing storage costs based on usage patterns.
  • The demand for high-resolution content is intensifying storage requirements, with proxy-based workflows and scalable cloud solutions playing a crucial role in managing capacity and bandwidth.
  • Broadcasters face challenges in archiving large volumes of media content, including cost management, accessibility, and metadata completeness for efficient search and retrieval.
  • Data security in storage solutions is being strengthened through precise permissions, encryption, and integration with security information and event management (SIEM) systems.

How is the growing demand for high-resolution content impacting storage needs in media asset management?

Sam Peterson, COO, Bitcentral: It varies depending on the amount of media content and the format; for instance, newer entrants may have a comparatively light task of a few years of content that can be readily ingested, catalogued, and indexed into the cloud. However, legacy broadcasters with decades of film canisters face a far greater challenge and will gain more from the assistance of AI tools with metadata enhancement capabilities. Essentially, metadata enhancement makes content searchable after it has been ingested, and this makes the content far more valuable for distribution.

What future trends are emerging in storage technology for media and entertainment industries?

Sam Peterson, COO, Bitcentral: Storage is increasingly viewed as a source of value creation rather than a burdensome maintenance task. We hear many media companies considering AI and machine learning tools (enabled by the cloud) to index their content, making it more easily accessible as a resource to create new monetization opportunities. This is not a panacea but an interesting capability; with economic pressures, a competitive market, and the audience’s insatiable appetite for content, the value of archive content appears to be a premium asset going forward.

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