NewscastStudio – Ten trends defining broadcast and media in 2025

Live sports stream to millions of concurrent viewers. AI systems generate highlight reels moments after the action happens. Production teams collaborate across continents using cloud-based tools. This is broadcasting in 2025, where traditional television infrastructure gives way to more flexible, intelligent, and sustainable systems.

The industry’s transformation extends far beyond just updating equipment. Broadcasters are fundamentally rethinking how they create, deliver and monetize content in an era where viewing habits change as quickly as the technology enabling them.

NewscastStudio’s annual Industry Insights outlook roundtable, including responses from 55 leading broadcast technology vendors, noted an industry embracing innovation and grappling with practical challenges.

Let’s explore the ten trends the vendors highlighted across their responses.

AI takes center stage in content creation and delivery

Artificial intelligence is no longer just a buzzword in broadcasting—it’s a tool to reshape processes and workflows across the industry.

…

Hybrid cloud solutions drive operational flexibility.

The industry is embracing a balanced approach to cloud adoption, blending private infrastructure with public cloud services.

“Hybrid cloud models will optimize infrastructure for scalability, cost-efficiency and remote collaboration,” said Sam Peterson, COO, Bitcentral.

This hybrid model offers the flexibility of cloud computing while maintaining control over critical operations. Broadcasters are particularly interested in using cloud resources for scalability and efficiency, though many still prefer capital expenditure for predictable usage scenarios.

The shift toward hybrid cloud solutions also influences how broadcasters approach disaster recovery and business continuity. Many organizations are using cloud services for overflow capacity during peak periods while maintaining core operations on-premises, creating a more resilient and cost-effective infrastructure.