WPSD-TV deployed a variety of solutions from Bitcentral to help us improve the way we create and deliver news to multiple platforms. (Image credit: WPSD).
PADUCAH, Ky.—It’s no secret the world of TV news is changing faster than a June storm. Folks don’t just wait for the 6 o’clock news anymore—they want content on every screen, anytime. At WPSD-TV, a leading television station in Kentucky owned by Paxton Media Group (PMG), that put us at a crossroads: We had to modernize how we work or risk falling behind the very people we serve.
WPSD-TV has always prioritized delivering community-focused news and information. To maintain this standard, we’re always looking for ways to continuously improve our operations by modernizing workflows, positioning ourselves as a next-generation regional media hub equipped with cutting-edge technology. This led us recently to turn to our longstanding partner Bitcentral to enhance efficiency while minimizing costs.
Multiplatform Challenges
Whether it’s travel and lifestyle stories, high school sports, breaking news or weather coverage, WPSD-TV keeps our community informed and safe. But with viewer habits rapidly evolving, we found ourselves at a crossroads. We needed to rethink how we operated to keep up with the demands of today’s multiplatform media environment. We knew that modernizing our workflows was no longer optional; it was essential.
For that, we needed tools that were not only reliable and cost-effective; they also needed to streamline operations across dep
artments, help us archive and access years of valuable media assets more efficiently, support our digital transformation and create a technology foundation that will remain strong well into the future.
To meet our goals, we chose several Bitcentral solutions, including ViewNexa Channels to launch and manage FAST (free ad-supported streaming television) channels, efficiently distributing both live and on-demand content. We also deployed Core News Suite, which completely reimagined how we produce news by allowing our team to adopt a “produce once, publish many” workflow. This lets us get more mileage out of every story over every platform.
We also adopted Bitcentral’s Fusion Hybrid Storage (FHS) for our media library. This smart, scalable storage solution enables us to support our high-res video, metadata and proxies without overwhelming our infrastructure. And because we wanted to overhaul and future-proof our master control operations ahead of our move to a new facility, we installed Bitcentral’s Central Control system, which offers automated feed recording, traffic system integration, and real-time monitoring.
Something Invaluable
Partnering with Bitcentral has ushered in a new era for us at WPSD-TV. We’ve been able to bring innovation and efficiency to the forefront of everything we do. Today, we’re better-equipped to meet the demands of a fast-moving multiplatform
media world—and we’re in a strong position to explore new ways to grow and monetize our content.
Bitcentral’s technology has helped us streamline operations across the board. From simplifying maintenance to reducing day-to-day costs, their solutions have freed our team to focus on what matters most: delivering outstanding local news and storytelling to our community.
Most importantly, working with Bitcentral has given us something invaluable: peace of mind. We know we can rely on their systems and support, not just today, but for many years to come. With that kind of confidence, we’re able to stay ahead of the curve, innovate with purpose, and unlock new opportunities as our industry continues to evolve.
Click here to read the article online: TVTechnology.com/Kentuckys-WPSD-TV-Turns-to-Bitcentral-to-Modernize-Local-News-Operations