TVTechnology: NAB Show 2025 Exhibitor Insight – Bitcentral

CEO Sam Kamel says company will showcase ViewNexa streaming platform along with newest Fusion cloud and AI solutions

TV Technology: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?

Sam Kamel: AI … obviously, but no longer as a distant promise, but rather as a practical solution that is now here, reshaping media workflows in real time. At NAB Show, the conversation will shift from AI’s potential to its practical, revenue-driving impact. Broadcasters and streamers aren’t just experimenting anymore; they’re deploying AI to solve real challenges—accelerating metadata management, automating content localization, and testing how to practically add generative AI into production workflows.

Monetization strategies are also evolving fast. With audience behaviors shifting and ad models adapting, the one-size-fits-all revenue approach is no longer viable. Future success will require broad, flexible distribution strategies that help media companies maximize every content opportunity — whether that’s AVOD, SVOD, FAST, or direct transactions. Success hinges on efficiently reaching audiences wherever they consume content, without being locked into a single platform or business model.

Another major trend? The race to deliver content in formats audiences actually want, giving publishers the widest reach. Today’s viewers expect seamless access across platforms—whether that’s short-form, vertical video, or traditional long-form content. The challenge for media companies is scaling these efforts without disrupting existing workflows. The answer lies in smarter, more adaptive technology.

TVT: What will be your most important product news?

SK: This year at NAB, we’re showcasing ViewNexa which keeps making tremendous progress, along with our latest Fusion cloud and AI solutions, all designed to help media companies thrive in today’s evolving technology infrastructure.

Content owners—especially midtier and independent players—face growing challenges in distribution complexity, rising costs, and revenue diversification. ViewNexa levels the playing field by enabling seamless monetization across multiple models (AVOD, SVOD, TVOD, HVOD, FAST) while ensuring media companies retain control over their content, audience relationships, and data.