Published by BroadcastBeat here
AZA Group and BlaCon Media leverage ViewNexa to launch Politics in Color as first installment of content offering
NEWPORT BEACH, Calif., July 17, 2024 — Bitcentral, the leading provider of professional media solutions for broadcast and digital video, today announces that AZA Group, a specialist in broadcast engineering, and video production; and broadcast engineering firm BlaCon Media will launch a new streaming channel, Politics In Color, dedicated to election news and political analysis on the ViewNexa platform.. ViewNexa enables clients to quickly and efficiently build live and linear FAST channels powered by innovative server-side ad insertion (SSAI) technology to maximize media monetization through targeted ad delivery, intelligent dynamic categorization, and playlisting features.
The Politics in Color platform will cover the US Election campaign trail from Presidential candidate debates to the RNC and DNC Conventions, election, inauguration, and the first 100 days. Covering significant political events, Politics in Color will be able to reach a diverse US audience of about 82 million viewers.
ViewNexa will give AZA Group the channel capabilities to manage the digital streams from party conventions, debates, and election campaigns. AZA Group can now bring together feeds from multiple endpoints, schedule content, and add transitions and commercial breaks. ViewNexa assembles all video content for FAST distribution to AZA Group’s content partners. “Audiences will benefit from a 24/7 digital news experience with live broadcasting from inside the party conventions to on-the-ground interviews, and breaking news, all easily accessible from a variety of services that deliver FAST channels.
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