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WPSD: Practical Automation in Action

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WPSD: Practical Automation in Action

See how WPSD Local 6 used Bitcentral’s Central Control to reduce manual operator effort across syndicated programming, promotional content management, and asset cleanup.

Recurring tasks such as linking syndicated programs, replacing promotional assets, and tracking kill dates were taking up valuable operator time. WPSD-TV worked with Bitcentral to configure Central Control’s built-in automation around the station’s existing workflows.

What WPSD-TV Improved

Download the case study to learn how the station:

  • Automated the ingest, segmentation, playout, and cleanup of syndicated programming
  • Introduced hands-off lifecycle management for daily promotional content
  • Replaced manual kill-date tracking with traffic-generated purge lists
  • Deployed the enhanced workflows and trained its team in roughly 60 days
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