Read the full article on TV Newscheck here.
Bitcentral Inc. is announcing “ViewNexa by Bitcentral” at NAB Show (April 16-19 at the Las Vegas Convention Center) in Booth W2811. ViewNexa, the company says, “is a complete and simple solution for the modern video business that delivers video management, distribution, and monetization all without the overhead of multiple platforms. It empowers content owners to capitalize on the growing revenue opportunities of streaming and connects with audiences wherever they’re watching.”
ViewNexa provides a single unified workflow that simplifies video management and provides what ViewNexa calls a “manage once, distribute many solution.” It provides a content management system (CMS) for importing and organizing video, from video on demand (VOD) to live and free ad-supported TV (FAST) channels. ViewNexabreaks the mold of complex, multi-vendor video workflows and empowers customers to build new, impactful business strategies based on diversifying audiences and revenues — all from a single, cost-effective, and time-efficient partner.”
The launch comes as the North American Internet TV market is set to reach $107 billion in 2028, up from $49 billion in 2020, according to Digital TV Research. Subscription video on demand (SVOD) will create the most revenue, while ad-supported services will drive the majority of growth. Faced with an increasingly competitive marketplace, content owners need to support both approaches if they are to succeed. Usually, this requires separate workflows with multiple vendors and dedicated teams to support the hundreds of devices, or endpoints, that are available today.
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