Survey reveals that swathes of viewers are not properly catered for by the content on offer, creating an opportunity for new content services to build successful direct-to-consumer apps.
Survey reveals that swathes of viewers are not properly catered for by the content on offer, creating an opportunity for new content services to build successful direct-to-consumer apps.
The research shows that under half of older viewers believe they are getting good value from their paid video subscriptions. There is an untapped opportunity to reach and monetize this segment of viewers through advertising. Baby Boomers (59-77-year-olds) would be more likely to watch three ad…
ViewNexa™ survey reveals dissatisfaction among subscribers to major streaming services, citing poor content discovery and crackdown on password-sharing. Survey reveals that swathes of viewers are not properly catered for by the content on offer, creating an opportunity for new content services to…
The research shows that under half of older viewers believe they are getting good value from their paid video subscriptions. There is an untapped opportunity to reach and monetize this segment of viewers through advertising. Baby Boomers (59-77 year-olds) would be more likely to watch three ad…
The research shows that under half of older viewers believe they are getting good value from their paid video subscriptions. There is an untapped opportunity to reach and monetize this segment of viewers through advertising. Baby Boomers (59-77 year-olds) would be more likely to watch three ad…
Nearly half (46 per cent) of viewers do not believe they are getting good value from major streaming services, with nearly a fifth (19 per cent) saying they could do better, according to a survey by Bitcentral’s ViewNexa, the unified workflow solution.
Two major driving forces in shaping today’s media landscape are direct-to-consumer (D2C) services and FAST channels. Although these technologies are still building momentum, their impact on consumer viewing habits and media company business models has been transformative.
We invite you to join us for an exciting and rewarding experience as a Director of Sales. This role will be responsible for developing new relationships with some of the country’s top digital publishers, broadcasters and OTT services. This is a highly visible role within Bitcentral, reporting to…
There is an opportunity for any organisation with good content to provide niche steaming services to suit specific, and under-served, audience interests. Maturing streaming technology has levelled the playing field and there are genuine end-to-end solutions available – from content ingest and…
Bitcentral provides software solutions for news production and master control workflows, using both on-premise and cloud compute. And Bitcentral COO Sam Peterson said his company is also seeing strong customer interest in hybrid solutions that combine on-premise hardware with cloud resources.
“For master control technology, ingest in the cloud is really the driving factor, more so than playout right now. Playout is a very real thing in the cloud for very specific applications, and we’re seeing improvement in that space. But ingest is a slam dunk, for lots of reasons. You’ll have…
This evolution of the cloud comes at a critical time for the industry. With the growth of audiences and multiple platforms at their disposal, broadcasters face an almost-constant challenge of delivering high-quality and engaging content 24/7. However, delivering this much content is expensive and…
In this exclusive Media Information Bureau column, Bitcentral COO Sam Peterson examines the opportunities available to broadcasters by leveraging their archive content in the cloud while providing helpful tips on how best to approach the task of converting mountains of tape to video files.
All ViewNexa customers can now utilize Google’s IMA SDK, opening up access to additional Google features and advertisers. With streaming services facing increased competition and economic factors affecting audience demand for multiple paid subscriptions, streaming services are looking at…
La integración del SDK DAI de Google permitirá a los usuarios del servicio de streaming lineal ViewNexa de Bitcentral poder contar con nuevas oportunidades de monetización tanto en flujos de streaming lineal como en directos.
