Google DAI stitches video content and ads into a single stream, removing the ad request and response process from the client-side SDK. As a result, it produces a high-quality TV-like experience without latency or buffering between content and ads.
Bitcentral a provider of media workflows for broadcast and digital video, has integrated Google DAI into its ViewNexa linear streaming service to provide more monetisation opportunities in linear and live streaming. The integration provides ViewNexa customers with access to Google’s advertising…
All ViewNexa customers can now utilize Google’s IMA SDK, opening up access to additional Google features and advertisers. With streaming services facing increased competition and economic factors affecting audience demand for multiple paid subscriptions, streaming services are looking at…
The integration also helps streaming companies tap into one of the fastest-growing segments of digital advertising, Connected TV (CTV), which, according to dentsu, is forecast to see ad spending increase 14.7% year-on-year in the United States.
Bitcentral Inc. has integrated Google DAI into its ViewNexa linear streaming service to provide more monetization opportunities in linear and live streaming. The integration provides ViewNexa customers with access to Google’s advertising features that are specific to Google’s IMA DAI SDK.
Read on Broadcast & Cablesat here. Read the full article here: www.broadcastandcablesat.co.in/Bitcentral
Through Google DAI, ViewNexa customers get access to Google’s advertising marketplace.
The integration of Google’s DAI SDK will allow users of Bitcentral’s ViewNexa linear streaming service to have new monetization opportunities in both linear and live streaming streams.
In this exclusive Media Information Bureau column, Bitcentral COO Sam Peterson examines the opportunities available to broadcasters by leveraging their archive content in the cloud while providing helpful tips on how best to approach the task of converting mountains of tape to video files.
Bitcentral, Inc., has integrated Google DAI into its ViewNexa linear streaming service to provide more monetization opportunities in linear and live streaming. The integration provides ViewNexa customers with access to Google’s advertising features that are specific to Google’s IMA DAI SDK.
“Everything starts with an idea,” says Greg Morrow, general manager (GM), streaming media group, Bitcentral, “and having the courage to bring something to the table could take the industry to places it never thought possible…”
Remote production is here to stay. Now, broadcasters can produce more content without many of the traditional costs or logistical challenges of on-premise production.
Executives from Sinclair, Fox Television Stations, NBCUniversal Local, Bitcentral and Imagine Communications will discuss the sticky process of determining what stays on-premises and what functions should best move to the cloud in a TVNewsCheck Working Lunch Webinar on Aug. 10 Register here.
Remote production is here to stay. Now, broadcasters can produce more content without many of the traditional costs or logistical challenges of on-premise production.
Bob Sparkman, Associate Director for Broadcast and Video Production said: “We are delighted to continue our growth with Bitcentral’s Central Control Version 8. Our team has continually benefited from its easy-to-use interface and smooth workflow. The new features of Version 8 have made an…
Remote production is here to stay. Now, broadcasters can produce more content without many of the traditional costs or logistical challenges of on-premise production.
